ENGAGING THE MOBILE CONSUMER The VALMARC™ Strategic Brand Protection™ System provides a highly effective single platform solution which enables brands to suppress counterfeits, reduce grey market diversion, and regain control of their message to the consumer. Based on proven technologies and business principles and processes, the VALMARC™ System provides product brand owners with the most powerful tools yet developed to circumvent any destructive intermediaries and connect directly to consumers at the most critical points during the buying process and throughout the life of a product. This universal system works for all brands and for all products anywhere in the world, providing brands with real time interaction with any consumer, retailer, distributor, company, auditor or government official in possession of their product. Successful implementation reduces the cost and increases the effectiveness of anti-counterfeiting resources by an order of magnitude. How it Works The VALMARC™ System comprises three major components: • The VALMARC™ Tag, applied to each individual item or package, giving it a unique number encoded into a 2D barcode. • The VALMARC™ Brand Connect™ mobile phone application or app, used by a company auditor, government inspector or consumer to scan or read the VALMARC™ Tag. • The information system that makes it all work together, including the VALMARC™ Network, back office programs, databases and communications infrastructure. To learn more about how the VALMARC™ System works, click here.   Why it Works: The Power of Authenticity The VALMARC™ Strategic Brand Protection™ System helps brands fight back by leveraging the powerful, emerging brand attribute that consumers want and that only brands can define and deliver: authenticity. It's perhaps the most important differentiator available today. Yet only the VALMARC™ System approaches brand protection from the perspecting of helping brands effectively wield the power of authenticity. Read more. A Truly Universal Solution The VALMARC™ Strategic Brand Protection™ System is the first and only anti-counterfeiting, anti-diversion, and consumer interaction solution to offer the multi-dimensional universality to satisfy every requirement and stakeholder in effective brand management: Product Universality A VALMARC™ Tag can be applied to any product or package in any industry at any point during the manufacturing process, providing a machine readable unique digital alphanumeric identification code. Brand and Consumer Universality The VALMARC™ System establishes an on demand, direct, real-time communication link through smartphones between all individual consumers (and other interested individuals) to any number of branded product companies. Universal Functionality and Applications The VALMARC™ System is a single platform solution which can deliver any and all  serialization-based applications including tamper-proof mobile marketing, product authentication, authorized dealer authentication (both online and bricks and mortar), diversion control, operational track and trace, and life cycle management. Universal Tool for a Brand's Organizational Departments  The VALMARC™ System's multifunction platform provides a common tool and language for each of the brand company's organization departments including marketing, sales, legal, manufacturing, operations, and senior general management. Universal Enablement of All Existing Infrastructure Players The VALMARC™ System's universal interface and licensing concept allows easy and cooperative participation of your current suppliers of marking, labeling, barcode scanning, data systems, smartphones and wireless carrier services. Contact VALMARC™ Corporation for more information. The Universal Platform The VALMARC™ System Copyright © 2011, VALMARC™ Corporation – All Rights Reserved HOME I CONTACT I ABOUT VALMARC™ I NEWS  How it Works What is the VALMARC™ System? Power of Authenticity The Emerging Brand Attribute