Connect with Customers Don't Let Websites and Smartphones Steer Your Customers Away The dismantling of brands' control over their own distribution and message channels that began with the Internet is on the verge of being completed with smartphones. Consumers have long used search engines on their computers to find the lowest prices while comparison shopping at home. Now they have mobile smartphone apps like RedLaser and ScanLife that turn your own UPC against you or your retail partners by telling the consumer where they can get a better price in a different store, online or on a competitor's product - while they're holding your branded product in their hands. Your valuable authorized retailers are becoming unprofitable showrooms for low-margin Internet resellers of sometimes diverted or counterfeit products. This is a losing strategy for both the retail partner and your brand. How can you expect to keep up with these technology predators or beat them at their own game? Add VALMARC™ Tools to arm your team. Speak to the Customer in Ways that Only You Can TheVALMARC™ Mobile Marketing Solution - part of the VALMARC™  Strategic Brand Protection System - takes web and mobile interlopers out of the conversation by opening a private channel between you and the consumer when they're in the store and ready to buy. Designed exclusively for the makers of branded products, the VALMARC™ Solution combines unique product identification tags, mobile phone applications, location-based technologies, and seamlessly integrated information and communications systems into the only solution available today that lets you communicate a powerful sales preserving message directly to the consumer at the most important point in the buying process. Key to the VALMARC™ Mobile Marketing Solution is the VALMARC™ Tag which is based on the advanced 2D data matrix barcode. Tags can be applied to any product or package, as well as any print or TV advertisement, poster, billboard, or point-of-sale display. When a customer scans the tag using the VALMARC™ Mobile Marketing smartphone app, the system can respond with product information, photos, or your special offer or incentive for the customer to buy now. At the same time, the system collects valuable information to help you measure and improve advertising effectiveness, including the device or subscriber i.d.; location, date and time of inquiry; and the specific ad or program. Even better, the tag is completely meaningless to any other system or app, so they can’t use the VALMARC™ Tag to divert your customer to a different product or location. Only you, the brand, know the product information associated with your VALMARC™ Tag. The Power of Authentication The VALMARC™ Mobile Marketing Solution can also be your point of entry to the complete VALMARC™  Strategic Brand Protection™ System that uses unique VALMARC™ Tags to fight counterfeiting, and stop diversion by tracking every product or package throughout the distribution chain.   ENGAGING THE MOBILE CONSUMER Copyright © 2011, VALMARC™ Corporation – All Rights Reserved HOME I CONTACT I ABOUT VALMARC™ I NEWS  Prevent Diversion Regain Control of the Distrbiution Channel Stop Counterfeiting Leveraging the Power of Brands to Fight Back Retail Oligopolies Control the Channel How it Works What is the VALMARC™ System? The Universal Solution Learn more about the VALMARC™ Brand Protection System