Reassert Your Influence Don't Let Retailers Come Between You and Your Customers If maintaining market share and margins against stiff competition weren't tough enough, now the large retailers who should be your partners are demanding too much control in your relationship. Nearly every category today is dominated by just a few large national retailers who use their economies of scale and concentrated purchasing power to extract one economic concession after another as the price for giving your branded product the shelf space it deserves. Besides controlling your access to consumer markets, these retail oligopolies are also deciding when to control consumers' access to you - because sometimes, even after you've given them everything they want - someone else's product better satisfies their current agenda. But now you can fight back, increase sales, and stop the big retailers from getting between you and your customers and re-establish a mutually beneficial relationship with your retail partners. With the VALMARC™  Mobile Marketing Solution. Take the Retailer Out of the Loop and Link Directly to Your Customer The VALMARC™ Mobile Marketing Solution - part of the VALMARC™  Strategic Brand Protection™ System - lets you communicate a powerful sales-boosting marketing message directly and securely to a consumer at the very moment they are making a purchasing decision: while they hold your product in their hands. Designed exclusively for the makers of branded products, the VALMARC™ Solution combines unique product identification tags, mobile phone applications, location-based technologies, and seamlessly integrated information and communications systems into the only solution available today that opens a private channel between you and the consumer at the most import point in the buying process. Key to the VALMARC™ Mobile Marketing Solution is the VALMARC™ Tag based on our advanced 2D data matrix barcode. Tags can be applied to any product, package, print or TV advertisement, poster, billboard, or point-of-sale display. When a customer scans the tag using the VALMARC™ Brand Connect™ smartphone app, the system can respond with product information, video, or your special offer or coupon for the customer to buy now. When a company auditor scans the tag, the sytem responds with information about that unique product’s origin, history, expected location, possible diversion and authenticity. At the same time, the system collects valuable information to help you measure and improve advertising effectiveness, including the device or subscriber i.d.; location, date and time of inquiry; and the specific ad or program. And it can do it all without any intervention or interruption by the retailer. • You decide which channel to support and how • You decide what to share with your retail partner • You decide how your customer’s Brand loyalty is built, rewarded and reinforced without interference • You defeat your rivals The Power of Authentication The VALMARC™ Mobile Marketing Solution can also be your point of entry to the complete VALMARC™  Strategic Brand Protection™ System that uses unique VALMARC™ Tags to fight counterfeiting, and stop diversion by tracking every product or package throughout the distribution chain.   ENGAGING THE MOBILE CONSUMER Copyright © 2011, VALMARC™ Corporation – All Rights Reserved HOME I CONTACT I ABOUT VALMARC™ I NEWS  Prevent Diversion Regain Control of the Distrbiution Channel Stop Counterfeiting Leveraging the Power of Brands to Fight Back Technology Predators Connect with Customers How it Works What is the VALMARC™ System? The Universal Solution Learn more about the VALMARC™ Brand Protection System