Regain Control of the Distribution Channel Moving your manufacturing overseas probably seemed like a good idea when your primary objective was cost-cutting. But now the global distribution channel that was supposed to optimize your profits is slipping out of control. Versions of your products intended for low-cost countries are being sold by both online merchants and bricks and mortar retailers to consumers here in the U.S. and other high-value markets. Distributors and stores who play by the rules are being under-cut. Your margins are taking a hit. And the unfair competition from your own brand is creating opportunities for counterfeiters to trade on your good name. How are you going to fight back, stop diversion and regain control, when law enforcement and the courts can provide only limited help? Turn to the VALMARC™ Solution. Stop Diversion in its Tracks with the Power of Authenticity The VALMARC™ Strategic Brand Protection™ System helps you fight back against gray market diversion by leveraging the most important brand attribute still under your control: the power of authenticity. Designed exclusively for the makers of branded products, the VALMARC™  Solution combines unique product identification tags, mobile phone applications, location-based technologies, and seamlessly integrated information and communications systems into the only solution available today that can prove without a doubt whether a product displayed in any retail outlet legitimately belongs there. Key to the VALMARC™ anti-diversion solution is the VALMARC™ Tag which is based on our advanced 2D data matrix barcode. Applied to your product or package at any point during the manufacturing process, the VALMARC™ Tag tracks and traces its specific item throughout the distribution chain. Every VALMARC™ Tag is unique, and only you know where every tag is supposed to be. Equipped with the VALMARC™ diversion control app on a Apple iPhone, Google Android smartphone or RIM BlackBerry, a company auditor in a store scans a VALMARC™ Tag on a product to learn immediately if it is in its intended market, diverted from somewhere else, or potentially counterfeit. With GPS-enabled maps identifying the store location and photos showing both the store exterior and product on display, the VALMARC™ System provides a detailed report on where products end up as well as solid forensic evidence that your legal team can use to enforce existing distribution and distributor contracts. ENGAGING THE MOBILE CONSUMER Stop Counterfeiting Leveraging the Power of Brands to Fight Back Copyright © 2011, VALMARC™ Corporation – All Rights Reserved HOME I CONTACT I ABOUT VALMARC™ I NEWS  Retail Oligopolies Control the Channel Technology Predators Connect with Customers How it Works What is the VALMARC™ System? The Universal Solution Learn more about the VALMARC™ Brand Protection System