Leveraging the Power of Brands to Fight Back Call it what you will: counterfeiting, knock-offs, copies, or "ghost" shift production. Someone else is using your design, your trade dress, and your good name to sell products that pretend to be yours. Since they bore none of the development costs, these thieves make more profit on "your" product than you do! Even worse, when unsuspecting consumers experience the imitations' poor quality and performance, it's your brand image that takes the hit. Who can help? Foreign courts often don't enforce what few laws exist. Customs can't catch all the sources. And most anti-counterfeiting products available today barely keep you one step ahead of the crooks. It's mostly been a losing battle. Until now. Fight Counterfeiters with the Power of Authenticity The VALMARC™ Strategic Brand Protection™ System helps brands fight back against counterfeiters by leveraging the one attribute every customer wants and that no one else can copy: the power of authenticity. Designed exclusively for the makers of branded products, the VALMARC™ Solution combines unique product identification tags, mobile phone applications, and seamlessly integrated information and communications systems into the most comprehensive solution available today that can assure customers that the brand-labeled product they're about to buy is the real thing. Key to the VALMARC™ Strategic Brand Protection™ System is the VALMARC™ Tag which uses our advanced 2D data matrix barcode. Applied to your product or package at any point during the manufacturing process, the VALMARC™ Tag tracks and traces its specific item throughout the distribution chain. Every VALMARC™ Tag is unique, and only you know where every tag is supposed to be. In a retail store, consumers or company auditors read the VALMARC™ Tag using the VALMARC™ Brand Connect™ App. In seconds, they receive - directly from you, the brand owner - either confirmation that the product they've scanned is genuine or a warning that its authenticity can't be verified. And while you've opened this private, secure line of communication with the consumer, you can reward their brand loyalty with an on-the-spot offer or some other coupon that boosts sales and helps to put counterfeiters out of business. ENGAGING THE MOBILE CONSUMER Prevent Diversion Regain Control of the Distrbiution Channel Retail Oligopolies Control the Channel Technology Predators Connect with Customers How it Works What is the VALMARC™ System? The Universal Solution Learn more about the VALMARC™ Brand Protection System Copyright © 2011, VALMARC™ Corporation – All Rights Reserved HOME I CONTACT I ABOUT VALMARC™ I NEWS